When you’re starting a new fashion line, one of the most important things you’ll do is create product names and descriptions for your clothing that will connect with your target customers. This important detail will help your product line grow successfully. But, how do you write fashion product descriptions that are both informative and compelling? This article will give you some tips.
Create as Though You’re Talking to the Customer
When you sit down to create fashion product descriptions, it’s easy to get stuck quickly, not knowing what to write. One way to overcome your hesitation is to think of the way in which you would describe the product if you were talking to the customer. This means using language that is easy to understand and avoiding industry jargon. It means using a tone that is friendly and approachable. And, it means connecting with your customer in a way that creates a bond.
For example, if your target audience is young women, you might want to use words or colloquialisms in your product descriptions. Or, if your target audience is more mature women, you might want to use a more formal tone.
Evoke Emotion
Your fashion product descriptions should aim to evoke emotion. After all, fashion is an emotional purchase. Use language that will make the reader feel something, whether it’s excitement, happiness, or desire.
For example, if you’re selling a party dress, you might want to use words like “fun,” “flirty,” or “sexy.” Or, if you’re selling a casual t-shirt, you might want to use words like “comfortable,” “relaxed,” or “easy-going.”
Showcase Your Personality
Your fashion product descriptions are also a great opportunity to showcase the personality behind your brand. This is especially important if you’re a small fashion label or a new fashion designer. Use your product descriptions to tell your customers who you are and what your brand is all about.
For example, if your fashion brand is edgy and youthful, you might want to use descriptions that are cheeky or irreverent. Or, if your fashion brand is sophisticated and glamorous, you might want to use descriptions that are luxurious or aspirational.
Focus on the Benefits; Not the Specifications
When you’re writing fashion product descriptions, it’s important to focus on the benefits of the product; not just the specifications. In other words, don’t just list the facts about the product. Instead, tell the customer how the product will make them feel or what it will do for them.
For example, instead of saying, “This dress is made from 100% cotton,” you might want to say, “This dress is lightweight and moves with you.” Or, instead of saying, “These shoes are available in size 7,” you might want to say, “These shoes offer wrap-around luxury in soft leather.”
Use Adjectives That Align With Your Target Audience
When you’re choosing adjectives to describe your fashion products, it’s important to choose those that will resonate with your target audience. This means using adjectives that are in line with your fashion brand’s identity and the image you want to project.
For example, if your fashion brand is aimed at a younger audience, you might want to use adjectives like “trendy,” “cool,” or “hip.” Or, if your fashion brand is aimed at a more mature audience, you might want to use adjectives like “elegant,” “refined,” or “classic.”
Keep the Name Concise
When it comes to fashion product names, less is often more. Keep the name of your product short, sweet, and to the point. Avoid using long or complicated words that will make the name difficult to remember or pronounce.
For example, if you’re selling a dress, you might want to simply call it “The Dress.” Or, if you’re selling a pair of shoes, you might want to call them “The Shoes.”
Keep the Description Concise, Too
Just like with fashion product names, fashion product descriptions should be concise and to the point. Avoid using long, drawn-out sentences. Instead, use short, punchy sentences that are easy to read and understand.
Remember, you don’t need to include every single detail about the product in the description. Just include the most important information and omit the rest.
Use Bullet Points
When it comes to fashion product descriptions, bullet points are your friend. Bullet points help to break up the text and make the description easier to read and understand. They also help to highlight the most important information about the product.
So, when you’re writing fashion product descriptions, try to use bullet points wherever possible. This will make your descriptions more readable and easier to digest.
Incorporate Fashion Copywriting Lingo
If you’re going to work in the fashion world, you need to speak the fashion copywriting language. When you’re writing fashion product descriptions, you should incorporate some fashion copywriting lingo into your writing. This will make your descriptions more accurate and authentic.
Here are some examples of fashion copywriting terms that you can use in your fashion product descriptions:
- “Fabric content” – use this phrase to describe the materials that are used to make a garment.
- “Fit” – This term is used to describe how a garment fits on the body.
- “Construction” – The description of putting a garment together.
- “Color story” – This term is used to describe the colors that are used in a collection of fashion products.
- “Trends” – The description of current fashion patterns or colors.
Utilize Search Engine Optimization
When you’re writing fashion product descriptions, keep search engine optimization (SEO) in mind. After all, you want your products to be easy to find online.
There are a few different ways to optimize fashion product descriptions for SEO. First, make sure to include relevant keywords throughout the description. This will help potential customers find your products when they’re searching for them online.
Second, keep the description concise and to the point. Long, drawn-out descriptions are less likely to rank high in search engines. So, make sure to get straight to the point and avoid including unnecessary fluff.
Third, use bullet points whenever possible. As mentioned earlier, bullet points help to break up the text and make the description easier to read. They also tend to rank higher in search engines. So, using bullet points in your fashion product descriptions can help boost your SEO.
Conclusion
By following these tips, you can write fashion product descriptions that are both informative and engaging. Remember to keep your customer in mind, focus on the benefits, and use SEO keywords throughout the description. If you do all of this, you’ll be well on your way to writing fashion product descriptions that sell.